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The Great Big Holiday Retail Opportunity: How to Capture More Sales This Holiday Season and Beyond

The holidays bring more opportunities to retail, but they also bring more competition for your clients’ attention and spending. A client may love the product you recommend during their appointment, then forget about it, buy it somewhere else, or never know they could have purchased it from you in the first place.

Salons using SalonInteractive earn 29% more retail revenue on average. And when salons send a product-shopping message to their clients, they earn an average of $233 in commission each time.

This practical session for salon owners, independent stylists, and suite renters will show you how to capture more of those sales by making it easier for clients to shop with you, whether they’re in the salon, in your suite, or at home. You’ll learn how to extend your recommendations beyond the appointment, stay connected between visits, and keep more retail revenue tied to your business.

You'll learn how to:
Keep more holiday product purchases connected to your business
Make personalized product recommendations, even after clients have left your chair or treatment room
Create gift-ready holiday shopping experiences that drive larger baskets
Stay visible, polished, and top of mind between appointments
Give clients a seamless experience that reflects the expertise they already trust you for
Put a simple holiday retail plan into action right away

We'll also show you how SalonInteractive can work like your own marketing team this holiday season, with a branded online store, shoppable QR codes, holiday collections, and client outreach that keeps you connected and looking professional, without adding more to your plate.

You’ll leave with clear next steps you can put to work this holiday season and continue using long after the holidays are over.

Tools Needed: Pen & Paper.