amika: is described as "professional haircare and tools for a lifestyle of self-expression and hair rebellion against conformity and the mundane." Founded by self-proclaimed industry outsiders in 2007, the Brooklyn-based brand is the antithesis of a typical beauty brand. amika: believes in an idiosyncratic and totally individual version of beauty. The result is as culture of inclusion and positivity, all while delivering a fun and sunny disposition through their packaging.

amika products are like a good friend - straightforward, dependable, and fun to spend time with. We are kind-of obsessed with this "superfruit" Sea Buckhorn Berry, so we include it in every haircare and styling product.