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Color Wow: Everything You Need To Know

01.30.2024



Written by: Brayton Walls
Digital Marketing and Communications Specialist

This brand emerged from the creative vision of Gail Federici, a powerhouse in the beauty world. Federici, known for her groundbreaking work, recognized a gap in the market: products specifically designed for color-treated hair. Hence, Color Wow was born, a brand synonymous with innovation and tailored solutions for those vibrant locks that clients cherish.

Who is Color Wow for? It's for the discerning, for those who see hair not just as strands but as a canvas of expression. It's for the stylists who know that color-treated hair requires more than just the usual care – it needs products that understand and protect the color, maintaining its vibrancy and health.

Let's talk about the stars of the show – Color Wow's top products. These are not just bottles on a shelf; they are the secret weapons in a stylist's arsenal.

Color Security Shampoo and Conditioner


Firstly, the Color Security Shampoo and Conditioner – a dynamic duo. Unlike many shampoos and conditioners that leave behind residues that can dull the hair, these products are formulated to leave nothing behind but clean, fresh, vibrant hair. They're a match made in heaven for color-treated hair, ensuring that the color stays true and bright.



Dream Coat

Then there's the Dream Coat, aptly named for its miraculous ability to transform frizzy, unruly hair into a smooth, silky mane. What makes it special? It's the heat-activated polymer technology that works wonders in sealing each strand, repelling moisture, and creating an amazing shine. It's not just a product; it's a weatherproofing powerhouse for hair.



Root Cover Up

Another star is Root Cover Up. In between color appointments, this little miracle worker is a lifesaver. It's a temporary solution that covers up roots and regrowth quickly and effortlessly – perfect for those last-minute touch-ups before a big event.



But what truly sets Color Wow apart is their commitment to understanding the science of hair. Each product is a result of meticulous research and innovation, ensuring they meet the high standards of salon professionals.

Absolutely, diving deeper into Color Wow's innovation and star power adds even more allure to their story.

At the heart of Color Wow's success is their in-house lab – a place where science meets beauty in the most spectacular way. This isn't just any lab; it's a breeding ground for revolutionary ideas and groundbreaking formulas. Here, problems aren't just identified; they're dissected and solved with precision. The lab is staffed with top chemists and product developers who understand the complexities of hair at a molecular level. Their approach is meticulous: they identify common issues faced by color-treated hair – be it fading, dryness, or brassiness – and then engineer products specifically designed to counteract these problems. What's particularly impressive is their commitment to purity and safety; they avoid ingredients that can strip color or damage hair, ensuring that every product is a hair-friendly masterpiece.

Adding to the brand's allure is their celebrity spokesperson and creative director, Chris Appleton. Chris isn't just a stylist; he's an artist whose canvas is hair. Known for his work with high-profile celebrities, Chris brings a touch of Hollywood glamor to Color Wow. His expertise and vision are evident in every product he endorses. Chris understands what it takes to achieve that perfect, camera-ready look, and he ensures that Color Wow's products deliver just that. His influence extends beyond just product promotion; he's involved in the product development process, infusing his real-world experience and understanding of what stylists and their clients truly need. With Chris Appleton at the helm, Color Wow doesn't just sell products; they sell a piece of the celebrity styling experience.

Having someone like Chris Appleton associated with the brand elevates it beyond a typical hair care line. He brings his understanding of trends, his experience with different hair types, and his flair for dramatic transformations. This association helps salon professionals feel connected to the cutting edge of hair fashion and gives them the confidence that they are using products endorsed and used by a top stylist to the stars.

In essence, Color Wow's in-house lab and their collaboration with Chris Appleton represent a perfect blend of science and style. This combination is what makes the brand not just a producer of hair care products, but a trendsetter and problem solver in the industry. It's a reassurance to salon professionals that by choosing Color Wow, they are offering their clients the best in both hair care technology and style expertise. In a world where hair color isn't just a service but an expression of individuality, Color Wow stands as a beacon of innovation, quality, and glamour.

As for the buzz around Color Wow, it's been substantial. Numerous news outlets have covered the brand, praising its innovation and effectiveness. These include beauty and lifestyle giants like Vogue, Cosmopolitan, and Harper's Bazaar, along with specialized haircare forums and online beauty communities. Their coverage is a testament to the brand's impact and effectiveness in the world of professional hair care.

For salon professionals, understanding and incorporating Color Wow into the repertoire is more than just offering a product. It's about providing a solution that respects the art of hair coloring and offers clients the best in hair care technology.

In the dynamic world of hair styling, where trends and techniques evolve, having a brand like Color Wow in the toolkit is invaluable. It's not just about the color; it's about preserving the story and emotion that each color holds for the client. After all, in this profession, it's not just about the haircut or the color; it's about the experience and the joy of transformation.

So, dive into the Color Wow universe and see the difference in those locks – because when it comes to hair, every color should be a wow moment!