We’re featuring the three salons that won an all-expenses paid trip to Melbourne Fashion Week, courtesy of Salon Services and KEVIN.MURPHY. These stylists had to retail a total of $20,000 KEVIN.MURPHY retail product, with an average of $5,000 per month. How did they do it? We interviewed each to find out!
 
Brandi Holdway
Ulysses Salon
SLC, UT

Going to Melbourne Fashion Week has been a goal of mine for some time now, so when this contest was announced I was excited. It was a big goal, but when I broke it down per client it didn't seem as scary—it actually felt achievable!
 
Retail has always been an important part of my job, but it's also easy for me to get caught up in the social aspect as well. One of my biggest takeaways from this contest is that being consistent in educating clients is the goal. By continuously having my clients feel and touch their hair during the service, they understand more of why I’m using certain products and what the value is behind it. It's been amazing to see that how a few little changes can make such huge difference! 


Kim Alexander
Capellis Salon
Bozeman, MT

The excitement of reaching such a reward was motivation enough! I felt a couple things were key to my success. Being an owner and having a full clientele was essential in motivating yourself, your clients, and your team every day! Also, we carry four premier retail lines in the salon, so my focus on KEVIN.MURPHY alone was a huge help because I wasn't spreading myself between four product lines. I lived and breathed KEVIN.MURPHY. Having 27 years of retail and salon experience, this also made this contest successful.

The three things that make any salon, person, or experience successful is time, energy, and money! It was an investment in these three things that led to success for myself, my team, and my clients. I planned every single day on a timeline where I had to reach my goals. This also took energy giving samples and investing time in every product! 

Making the backbar and client experience a KEVIN.MURPHY experience, being excited and personally invested, and bringing that to my client every day was another reason why I was successful. The financial investment was also a reward. Suddenly, being a White Haven salon seemed easy. I was invested, the kickback in retail sales was amazing, and seeing my staff excited in their sales and receiving their retail bonus made even personal goals reachable. Overall, this was a wonderful experience and an added level of accomplishment that most companies don't recognize! I enjoyed the journey—it personally took me to a new level! Thank you, KEVIN.MURPHY!