My name is Roger Forbush. I have worked for Salon Services since 1986. I am a licensed barber/cosmetologist licensed in Utah and Washington. I have been in the beauty industry since 1971. Ok, you can figure this one out—I truly began my journey after getting married to my wonderful and beautiful wife, Lynne, and going to barber/cosmetology school thereafter. I was going to change the world of hair. Like many of you out there, I wanted to help people feel better about themselves by doing a service that could transform that inner self into “The New You.”

Opening my own salon was rewarding. I learned by doing for 14 years in Ogden, Utah at my salon that sees continued success year after year. My receptionist got her license as well after seeing how passionate I was about the industry. She is now the owner of the salon and rates in the top bracket of Loma sales in the Ogden, Utah market. It took some time to transition and work with her team to get it rolling, but she is now organized and dedicated. I have also owned a salon in Olympia and had the opportunity to network with other owners in the area as well.

I have worked as a Salon Services business consultant for 24 years. I also had the opportunity to serve as DS Labs and Loma brand manager for more than five years. I love working for Loma with its innovative structure and owner/organic chemist at the helm. David Hanen has inspired the industry with Loma’s unique organic Aloe Vera base for more than 25 years. This green-based product line is at the forefront of technology, producing and upgrading formulations, constantly making ingredients safer and offering endless cocktailing options with only 21 amazing products.

I love helping salons and stylists be more confident in their communication and recommendation opportunities. We are the “doctors of hair.” The more we know, the more confident we become in our journey with our clients. I’ve had the opportunity to work with a few chemists on my journey and love to share some of that information with each of you.

Our Loma team is very excited to soon launch a new Deep Conditioner co-wash that I will be demonstrating at our showroom’s “Loma in Motion Live” events. Please register at the showrooms, as I will be teaching a holistic stress relieving scalp and shoulder ritual with our Loma products. Remember that Loma is skin care for the hair. Naturally inspired and organically infused!

We will also be introducing a violet shampoo and conditioner around May and June. Also stay tuned for new Stylist Club and President’s Club opportunities available soon.

One of my new favorite Loma Products is the New Finishing Hairspray. I love that it dries quickly and is a very workable, buildable spray with an awesome exotic melon aromatherapy fragrance. I also love the Fortifying Repairative Tonic. It’s a wearable reconstructor that can be added to your color mix—and especially your lighteners—for better color penetration and rebuilding benefits. Also the New Calming Cream Anti-Frizz is a real hit with its use as a cutting Lotion and multi-functional options as well for heat protection and frizz control for all types of hair. Love It!

I love our industry because someone or something innovative always inspires you. Always have a desire to sharpen your skills. It’s important to learn something from anyone that you meet. As I travel, I learn and seek out information that can impact someone or something in our life travels.

What Is Loma In Motion Live?

This is where we sharpen our Loma confidence skills. How to present the “why” behind Loma. What makes us different? How do we present and recommend Loma to our clients and, yes, we will practice with each other. We do a complete product knowledge class on the Loma line. I will give you key points of difference. We make it simple and understandable in the approach with our clients in accordance with the recommendation and sale.

I will also be teaching a stress relieving scalp and shoulder ritual. This will be a step-by-step approach at creating an add-on service that will make your clients come back again and again. We will also teach other add-on services that can be attached to this service using additional Loma products for further add-on options.

The Loma In Motion Live events are available at our showrooms. Dates and times are available through the showrooms and your Salon Services consultants. The education investment is $25 and is applied to any Loma purchase.

I’m excited to work with each one of you to help you grow your salon and spa business, introducing marketing ideas and team-focused trainings. Loma focuses on providing green solutions for the client.

We want to thank each one of you for partnering with our Loma family and wish each of you success in your future business opportunities. I hope to see you soon!