MA24 Promotions

News and Trends

Positively Pink For Breast Cancer Awareness Month

10.14.2020

Philanthropy has always been at the heart of KEVIN.MURPHY. As a part of The Choices We Make, the brand is dedicated to aiding charitable causes that focus on both human and environmental issues. From aid for the Australia Brushfires to The Climate Reality Project, Culture Is Life, and Wings of Karen in support of Breast Cancer Awareness.

Breast Cancer Awareness
As a company with a cause, each year we honour and aim to bring awareness for the survivors, fighters, and family of loved ones affected by this disease. In North America, KEVIN.MURPHY partners with the non-profit foundation, Wings of Karen, to donate sales of select products each October. To date, we have donated nearly $40,000 dollars to Wings of Karen in support of prevention, detection and treatment of breast cancer.

Positively Pink
This October,  for Breast Cancer Awareness month, we’re unveiling Positively Pink, a set which includes ANGEL.WASH + ANGEL.RINSE and our positive pink scarf – an artfully created piece featuring words of hope. A favourite for fine, fragile, or colour-treated hair this product duo lovingly volumises strands to instantly deliver body. A beautiful display of support for those affected, the sale of Positively Pink gives colleagues and customers the ability to join the fight against breast cancer.



Share With Us on Social
The more we speak about this necessary cause, the more involvement we can get in finding a solution. In honour of the men and women affected by breast cancer, we encourage you to share your salon or individual participation by speaking up and tagging #kmpositivelypink on social media @kevin.murphy.