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How to Style a Shag with KEVIN.MURPHY’s New TOUCHABLE Spray Wax


A huge trend that we are seeing right now in hair is the shag. Most people prefer effortless natural-looking hairstyles that are flattering while staying on trend. The shag haircut is very rock 'n' roll—casual, mussy, and visually effortless. The typical features that make up a shag hairstyle include choppy ends, layers around the crown, and lots of texture. The shag works on almost every hair texture, and in every hair length. If you have thick hair, this haircut allows you to take out excessive bulk while those with fine hair get to add extra volume to their strands. It is also flattering all facial shapes.

Let’s talk about product. In order to keep this effortless looking ‘doo we need to make sure that we are choosing the right product to support our hairstyling dreams. This month KEVIN.MURPHY launched a product called TOUCHABLE.

TOUCHABLE is a workable and lightweight spray wax finishing hairspray. It maintains texture and hold, to reinforce the appearance of separation. It completes a perfectly imperfect messy look without the stickiness of traditional wax sprays. It is suitable for any hair type, texture, and length.

TOUCHABLE is unique because it will not weigh down the hair or add stickiness. Instead, it will add a natural texture, providing the moldability of a wax with the convenience and weightlessness of a spray.

Because KEVIN.MURPHY is Skin Care for the Hair you will not JUST be getting a dry spray wax. With our amazing antioxidant blend of hero ingredients, hydration will be increased, moisture will be isolated, and you will see a beautiful satin sheen finish.

TOUCHABLE is not only good for the hair, but also good for the environment. Just like the rest of our aerosols, a financial contribution will be made to help reduce global carbon emissions with every can of TOUCHABLE sold.

Check out our current launch promotions for TOUCHABLE.

Tips for Launching TOUCHABLE to your salon and clients:
  1. Schedule a Power Hour with your Sales Consultant to launch to your team.

  2. Schedule an IGTV or IG Live to demo the new product to your clients.

  3. Visit @love_kevin_murphy on Instagram to repost TOUCHABLE posts to your social media with #lovekm #hairgoals #salonservices #touchable

  4. Sign up for Amplify to receive weekly content for your social media, email campaigns, and website updates. 

  5. Create multiple displays throughout the salon with a tester in the salon bathroom.

Julie Waldron

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