LOMA Firm Hold Gel is a firm to extra hold gel for all hair types that helps build structure, volume, and shine, leaving hair looking vibrant with every use.
This is LOMA's strongest-hold styler, built for structure, definition, and volume that lasts throughout the day. It is firm enough for sculpted styles yet flexible enough to help shape curls, waves, or straight hair needing maximum control. AloeMoist Complex and Fennel Seed help keep hair looking healthy, whether color-treated or not, while Avocado Oil and Castor Oil help condition the hair as the gel delivers firm hold. Creatine helps support hair that feels resilient.
Features & Benefits:
Firm to extra hold helps add structure, definition, and fullness to a wide range of hairstyles
Creatine helps support hair that feels resilient during styling
Fennel Seed helps keep hair looking vibrant and healthy
Powered by AloeMoist Complex and Fennel Seed
After first use, hold is firm and the style has noticeably more structure and fullness
Who It's For:
All hair types needing firm to extra hold
Color-treated hair looking to maintain a vibrant, healthy-looking finish
Curly, wavy, and straight hair needing structure and definition
Works on wet or dry hair
Apply to wet or damp hair for maximum hold and definition.
Apply to dry hair for a separated, textured look with high shine.
Diffuse or air dry without touching for the strongest hold result.
Pro Tip: On fine hair, use sparingly and apply to roots first for volume that holds through the day.
KEY INGREDIENTS:
Fennel Seed - Helps care for color-treated hair, supporting a healthy-looking, shiny finish with regular use.
Avocado Oil - Contains vitamins A, D, and E, and helps condition dry hair alongside the hold for a finish that feels firm without feeling stripped.
Organic Aloe Vera Gel - The base of almost every LOMA formula, rich in vitamins, minerals, and essential amino acids, and helps hydrate hair without a heavy or greasy residue.