Curvy Crème

LOMA Curvy Crème is a flexible curl-activating crème that helps define waves and curls with medium hold and a natural, low-shine finish.

This styler is created to help define what's already there, not to create curls on straight hair - it helps bring out existing curls and waves, supporting definition and frizz control. AloeMoist Complex and Kelp work to help hydrate, define, and hold without the stiff cast that many curl creams leave behind. Apply to clean, damp hair for more defined curls, or use a small amount on dry hair to add separation and texture to second-day styles.

Features & Benefits:
Kelp helps enhance the look of the natural curl pattern without stiffness
Helps keep frizz controlled from application through dry
Ideal for curly and wavy hair, and for straight hair that needs a firmer styling crème for polish and control
Powered by AloeMoist Complex and Kelp
After first use, curls and waves appear more defined with controlled frizz through the dry

Who It's For:
Curly and wavy hair needing definition without crunch
All hair types - straight hair can use it as a firmer styling crème for control
Anyone managing frizz in humid or changing conditions
Works from wet to dry, or on second-day hair

Apply desired amount to clean, damp hair from roots to ends.
Scrunch upward.
Diffuse or air dry without touching.
For a separated or messier look, apply a small amount to dry hair and scrunch or rake through.

Pro Tip: Works on straight hair as a firmer styling crème for shape, separation, and texture.

KEY INGREDIENTS:
Kelp - Helps enhance the look of the natural curl pattern, supporting flexible hold and definition without stiffness or buildup.

Creatine - Helps support hair that feels stronger and more resilient, working alongside every styling use.

Organic Aloe Vera Gel - The base of almost every LOMA formula, rich in vitamins, minerals, and essential amino acids, and helps hydrate hair without a heavy or greasy residue.