LOMA Daily Shampoo is a lightweight cleansing shampoo for fine to normal, color-treated hair that adds shine and builds volume with lasting hold, without heaviness.
This lightweight, aloe-based cleanser is designed for hair that needs freshness without dryness. LOMA's exclusive AloeMoist Complex and Quinoa Protein gently remove oil and buildup, leaving hair feeling clean, soft, and easy to manage. The sulfate-, soy-, gluten-, and paraben-free formula cleanses gently, so hair and scalp feel fresh and comfortable and color-treated hair looks vibrant with every wash.
Features & Benefits:
Quinoa Protein helps smooth the hair surface and boost shine without adding weight
Volume is noticeable from the first wash and can last throughout the day
Gentle surfactants cleanse effectively without leaving hair feeling stripped, and are suitable for color-treated hair
Powered by AloeMoist Complex and Quinoa Protein
After first use, hair feels clean and lighter with a noticeable lift at the root
Who It's For:
Fine to normal hair
Color-treated hair needing daily, gentle cleansing
Anyone who wants volume without the weight
Those with drier or thicker hair may want to pair this with the Moisturizing or Nourishing systems
Apply to wet hair and massage into a lather.
Rinse thoroughly.
Pro Tip: Pair with the Daily Conditioner to help condition the hair while still keeping volume.
KEY INGREDIENTS:
Quinoa Protein - Rich in amino acids that help smooth the hair surface and add shine without adding weight, supporting daily volume without buildup.
Avocado Oil - Contains vitamins A, D, and E, and helps replenish moisture, leaving hair feeling soft and smooth with shine that does not weigh hair down.
Organic Aloe Vera Gel - The base of almost every LOMA formula, rich in vitamins, minerals, and essential amino acids, and hydrates hair without a heavy or greasy residue.