Amplify Treat Me Heat Protectant is a thermal protection spray designed to keep styling damage at bay. Apply Treat Me before blow-drying, or styling with blow dryers, curling irons and/or flat-irons. If you like it hot make sure you protect your hair from becoming dry, brittle or dehydrated. Continuously heat styling any hair at temperatures above 325 degrees will cause hair to become dull, dry and damaged; but luckily for you, Treat Me packs a serious punch in the fight against heat damage.