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Equip modern stylists with essential online brand identity and personalized offline client applications to support salon success. What You Will Learn: O2O (online-to-offline) communication essentials and how it supports salon growth Presentation on personal branding and distinct signature style Model demonstration of Pek’s “Signature Style” cutting & styling Digital content creation workshop focused on strong photo and video techniques Great For: Stylists planning to participate in the DA-Link event Stylists interested in discovering and showcasing their own signature styles Baek Heung Kwon ""Pek""A Milbon Global Educator and Owner of Salon HE:ARTS, Pek is a leading celebrity stylist in Korea and a veteran DA judge. His clients include BTS’s Suga and BLACKPINK’s Jisoo.