Say hello to purple! VoCê PURPLE WASH BLONDE COLOR SHAMPOO eliminates yellow tones and brassiness from blonde hair. Purifying and gentle. Fast and easy.

Features & Benefits:
Vegan
Clean
Non GMO
PEG Free
Color safe
SLS/SLES Free
Silicone Free
Cruelty Free

Shake well before each use.
Spread shampoo on wet hair and massage evenly.
Leave on for up to 5 minutes.
Rinse and repeat for additional brightening.
Follow with VoCê PURPLE RINSE BLONDE COLOR CONDITIONER.
Use daily until desired brightness is received.

Pro Tip: Alternate between salon recommended shampoo every three shampoos or as needed.

KEY INGREDIENTS:
Blue Malva: Neutralize brassiness
Lavendar Oil: Deeply conditions
Jasmine: Deeply cleanse

Water (Aqua), Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Sodium C14-C16 Olefin Sulfonate, Glycol Distearate, Glycerin, Cocos Nucifera (Coconut) Oil, Lavandula (Lavender) Angustifolia Oil, Olea Europaea (Olive) Fruit Oil, Echinacea Purpurea Extract, Jasminum Officinale (Jasmine) Flower Extract, Hydrolyzed Adansonia Digitata Seed Extract, Malva Sylvestris Flower Extract Rosmarinus Officinalis (Rosemary) Leaf Extract, Argania Spinosa Kernel Oil, Bertholletia Excelsa Seed Oil, Tocopheryl Acetate, Wheat Amino Acids, Laurdimonium Hydroxypropyl Barley Protein Disodium Cocoamphodiacetate, Guar Hydroxypropyltrimonium Chloride, Citric Acid, Tetrasodium Glutamate Diacetate, Benzyl Alcohol, Potassium Sorbate, Phenoxyethanol, Ethylhexylglycerin, Sodium Benzoate, Sodium Sulfate, Sodium Hydroxide, Sodium Glycolate, Sodium Chloride, Fragrance (Parfum) Benzyl Benzoate*, Limonene*, Acid Violet 43 (CI 60730)