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Colorproof Brings on the Bold

02.04.2022

At last, the day we have been waiting for has arrived! Welcome to an entirely new world of Colorproof unlike you've ever known - bolder, brighter, completely evolved. They were a brand born to preserve and protect hair color. They have built on that heritage with an exalted image and renewed purpose. They not only preserve and protect color but celebrate it and its ability to create connection and spark joy.

“We know that approximately 85% of women color their hair at least once every eight weeks. We also know that most women instantly feel more attractive after they color hair,” says Maureen Saenz, Colorproof Vice President of Marketing. “It was our goal to tap into that feeling with this restage. While Colorproof is known for its exceptional product performance, we wanted to ensure our packaging and branding celebrated color and triggered joy at every touchpoint.”

This year, Colorproof celebrates its 10th anniversary - a huge milestone and the perfect opportunity for change. Under the guidance of new leadership, the Colorproof team asked the hard questions and researched every option to become a brand that refines the professional beauty space, creating community and bringing brightness to the everyday. 


"While our formulas have always been industry-renowned, we challenged ourselves to improve in every aspect - from our pricing and packaging to performance and shelf appeal. Never before have I seen a restage of this magnitude. No detail was overlooked, and every decision made delivered on our guiding principles - connected by color, powered by proof, because we care." says Rick Kornbluth, Colorproof President/CEO.


Colorproof is unique in that it supports all color lines. No matter what brand of color you or your colorist use, you can expect superior color protection - guaranteed. You will find this restage unifies Colorproof's product portfolio while defining each collection with a monochromatic, bold, custom color, identifying the concerns of all types of color-treated hair. Each sustainable package takes on a clean and modern silhouette while paying extra attention to details such as brushed, metallic, gold caps with an embossed logo and unique, high-gloss-on-matte finishes that create a stunning on-shelf shopping experience. To complement the new packaging, they have revamped their imagery, website, education platforms, programs, merchandising and tools so the stylist community and clients can fully experience the new world of Colorproof.


Your colorful world awaits. 

Written by Colorproof.

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