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KEVIN.MURPHY Changes to 100% Ocean Waste Plastic


Seeing a need for change and having a desire for a more sustainable future, KEVIN.MURPHY has committed to changing their packaging to 100% ocean waste plastic (OWP). 

"We’re committed to reducing plastic waste in the best way we know how: by cleaning up our oceans and reclaiming that plastic to package our hair products. Starting now, we are converting our bottles to 100% reclaimed Ocean Waste Plastic (OWP) and in doing so, will save a projected 360 tons of plastic from the ocean each year."

KEVIN.MURPHY is the first beauty brand to offer packaging made with 100% Ocean Waste Plastic. Why we need to change:
  • Every minute one garbage truck of plastic is dumped into the ocean
  • 8 million tons of plastic enter our oceans each year
  • A staggering 150 million tons of plastic currently litter our oceans
  • The world produces more than 300 million tons of plastic each year
  • More than 95% of all plastic packaging is only used once
  • By the year 2050 there will be more plastic than fish by weight in the ocean


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