On-Demand Education
Sydney Berry
Co-CEO | Co-Owner
George Learned
Co-CEO | Co-Owner
Sydney Berry and George Learned are recognized within the industry for their honesty, integrity and wisdom. They are hands-on owners, interacting with clients regularly to find new ways of helping salons achieve success.
In addition, they are members and strong supporters of the Professional Beauty Association; a group where Sydney has held numerous positions including President of the Distributor Council, Vice Chair of the Board of Directors, member of the Governing Council and more. George is part of the PBA’s Distributor Benchmarking Survey Taskforce.

Sydney serves as an adviser to Justice and Soul, a foundation created to teach the fundamentals of cosmetology to sex trade survivors in Phnom Penh, Cambodia. Additionally, she is on the leadership board for Wings of Karen, helping raise money for breast cancer research.
Sydney and George lead the Salon Services team guided by their manifesto:
to build relationships that create success, by shaping and leading the beauty industry through encouraging personal mastery.
Tiffiny Harwell
Guy Lacey
Vice President of Operations
Stacy Kurtz
Brand Ambassador