BLONDE IN 60 SECONDS.
UNITE'S BLONDA™ Toning Purple Shampoo is designed to get blonde tones and highlights lighter and brighter in just one minute. This ultra-violet formula gently cleanses, purifies, and neutralizes unwanted brassy tones. And the best part is it lasts through several shampoos, especially if you pair it with our BLONDA™ Daily Shampoo.

Benefits:
Gently cleanses while toning
Reduces brassiness in blonde, gray, or any tone
No added parabens or sodium chloride

Wet hair, apply BLONDA™ Toning Violet Shampoo and lather.
Leave on for 1 minute (do not exceed) and rinse thoroughly.
Finish with BLONDA™ Daily Conditioner or BLONDA™ Fix.